17 - Sep - 2020

Reliance Jio raises the tariff of it's most popular plan - A clear indication of the end of tariff war.

After the entry of Reliance Jio on 5th September last year, the incumbent telecom companies took a beating. All of them suffered drastic fall in their revenues. Even major telecom giants like Vodafone and Idea went into loss. BSNL also seriously suffered. Through it's tariff war, Reliance Jio wanted other telecom companies to close down their business, so that it would become a monopoly in the telecom sector and loot the people.

It is in pursuance of this strategy that, Reliance Jio continued with it's promotional offers, even beyond the prescribed 90 days period, of course with the tacit support of the TRAI and the government. But, the question is, how long Reliance Jio can continue with it's very low tariffs? We know that the management of Jio is answerable to it's share holders, regarding the mounting losses to the Company, and hence cannot continue with low tariffs for a long time. What we foresaw has proved to be correct. News has come now that, Reliance Jio has raised the tariff of it's most popular plan.

So far the plan was available for Rs.399 for 84 days. But, now the tariff will now be available only for Rs.459. Those subscribers who want to continue with the same rate will get the pack for 70 days instead. This change is effective from October 19th. This is a clear indication that, Jio cannot continue for long, with it's predatory pricings.